Mission:

• We commit to achieve service excellence by providing quality services to our loyal clienteles.
• We commit to be recognized as world class travel and tours and the leading ticketing agent especially in Chinese Communities.
• We commit to delight our clients by providing them, affordable local and international package tour while ensuring their satisfaction, safety, security and value for their money.
• We commit to continually improve our service, customer relations and will continually implement services and product that will help promote our company and different tourist destinations both local and international.
• We commit to work hand and hand with government agencies especially the Department of Tourism in promoting the Philippines thereby creating jobs and more income generating activities.

Vision:

• In 2013, Pink Lily will be one of the leading Travel and Tours Agency in the Philippines offering affordable tour packages to inbound and outbound destinations and ticketing agent in the Philippines especially in Binondo Area.